TURNING YOUR IDEA INTO REVENUE FOR BLACK GIRLS

LAB DESCRIPTION:

In this Love & Learning Lab, we will explore the fundamental steps to transforming your business idea into a business reality. Under the tutelage of the co-founders of HellaBlack, Black girls enrolled in Turning Your Idea into Revenue will learn how to (1) conduct a competitive analysis, (2) define your value proposition, (3) test the business concept, and (4) identify your core consumer.

Deadline to Enroll: Wednesday, October 13, 2021

LAB INSTRUCTORs:

HellaBlack began in 2019 – the brainchild of Love-Leigh Trimiew, a thriving computer scientist. The brand started as an idea before quickly expanding into a sleek site that elevates Black businesses to tell their stories. She teamed up with her cousins, Layla Nielsen and Natalie Robinson to create an unrivaled, shopping experience that connects brands to a wider audience.

The three co-founders grew up in the Washington, D.C. area, where their twin mothers, Kelly and Maze Tesfaye, started the iconic jazz club, Twins Jazz, over 33 years ago. As children, they witnessed the long nights at the smoky club and the sacrifices made for them to attend private school. They were cared for by relatives while the Twins worked late shifts to provide for the family as single mothers. Their family story inspired them to start HellaBlack.

Layla, the Chief Marketing Officer of HellaBlack, is the international marketing mastermind delivering over 15 years of bankable integrated marketing campaigns. Natalie serves as Head of Supplier Relationships. She is responsible for identifying and recruiting vendors, ensuring a smooth onboarding process and seller experience.

LAB DAY, DURATION & TIME:

Tuesdays at 6:00 PM EST
(60 Minutes)
4 Weeks: Tuesday, October 26 - Tuesday, November 30